For example, I apply behavioural thinking when I plan and schedule projects, or being more careful to

Hard work, thick skin, and passion. This requires hard work and motivation to keep going. Additionally, behavioral researchers will start caring more about effect sizes, and will be focused

brilliant Community Interest Company called Mabadiliko who we were partnering with on high blood pressure care Culture change is hard, but I’m hopeful. We've already seen change. Knowing about System 1 and how repetition builds habits has helped me persist with hard things.

Especially in the latter there is a lot to gain from nudging or careful goal-setting through the use

We were working hard to get to the right decision. For my own retirement savings, I'm not deciding anything anymore; it's all taken care of and I'm not

that the more money you have, the more you can do for yourself in terms of (mental) health and self-care The rich can easily buy themselves private health care and access to the best therapists.

While Behavioural scientists care about these technical points, our clients are interested in the value

and shopping; really across the spectrum of different categories from financial services to health care

If I tell them that most children their age eat their vegetables, they don't seem to care at all about

I grew up interacting with sport horses, caring, loving, developing, and learning from them.

Is it wise to avoid paying £15 per day for parking your car close to your holiday flat by parking it a mile away, if you need your car every day?” Cass Sunstein gets specific as well: “I try hard to think about statistics and probabilities, especially This is in line with Matt Johnson, who lives by the Law of Least Mental Effort: “Thinking is hard, and I can’t stand to lose the credits I’ve already paid for so I will use them up before they expire - usually

how happy they are, or how satisfied they are with their life—seem to capture everything that people care It’s hard to imagine not being a behavioural scientist! Maybe most important of all: Don’t be too hard on yourself. Research is hard.